Axiata Group - leading the way across asia


The largest independent digital marketing agency across South & Southeast Asia.


ada is an integrated digital marketing business with a vision to deliver the future of marketing by combining the best of data science, technology, creative and content.

With the ethos to disrupt, grow, change and evolve, ada unlocks the digital potential of brands and businesses across Asia.

ada derives more than 200 attributes across 280 million consumers in the region, in order to deliver razor-sharp media & creative planning, strategy and execution.

ada is powered by over 300 data experts, growth hackers and advertising visionaries across ten countries in Asia Pacific, all headquartered out of Malaysia.

Year of Investment/Shareholding


Nature of Business Integrated Digital Advertising Agency