Our brand icon is a representation of who we are and what we stand for. The purpose of these guidelines is to protect and enhance this invaluable asset.

The relationship between the prism icon is fixed and should not be altered. Always use the approved electronic identity artwork for reproduction.

In order to create a flexible system for the Prism icon, different variations are available for different applications.

Here are the rules that must be followed:
The full coloured version in gradient must be used whenever possible in all communications. Otherwise, apply the full coloured version in solid colour when required. Utilise the single colour and monotone versions in one-colour materials

The colour of the prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

Minimum clear space
Our Prism icon deserves to stand apart, as an expression of our integrity and commitment.

For maximum impact and legibility, always maintain ample clear space around the Axiata brand icon. This ensures an impression of clarity, strength and simplicity that supports our brand.

For extreme cases, the minimum clear space can be increased to 2X, but the preference should always be 1X.

Minimum size
Minimum Prism icon sizes have been established to maintain optimum legibility and quality in every expression of the Axiata icon.

The recommended sizes are measured by the X-height of half triangle from the prism icon.

X is our standards measurement which is equal to the vertical height of half triangle in the icon.

Correct use of colour is vital when reproducing the Axiata prism icon.

The examples shown on this page demonstrate how careful control and use of the Prism icon with different backgrounds must be adhered to at all times to ensure accurate and consistent representation of the brand.

The preferred Axiata colour brand signature is the full colour version appearing on a white background and should be used whenever possible.

For the single colour and outline version of the Axiata prism icon, only Axiata blue, Axiata Red, monotone, black and white is allowed. Any secondary colours such as Axiata green, denim and turquoise are not permitted to apply in the Axiata prism icon.

When there is not enough contrast between the background and the logo, always use the outline version of the Axiata brand signature.

The colour of the prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

When the Axiata Prism icon is being used for sponsorship purposes, always place the brand signature on a background with sufficient contrast.