01


PRISM


Prism Icon

Our brand icon is a representation of who we are and what we stand for. The purpose of these guidelines is to protect and enhance this invaluable asset.

The relationship between the prism icon is fixed and should not be altered. Always use the approved electronic identity artwork for reproduction.





Prism Icon Variation

In order to create a flexible system for the Prism icon, different variations are available for different applications.

Here are the rules that must be followed:
The full coloured version in gradient must be used whenever possible in all communications. Otherwise, apply the full coloured version in solid colour when required. Utilise the single colour and monotone versions in one-colour materials

The colour of the prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

Full colour version in gradient colour

Monotone version

Outline version

Full colour version in solid colour

Single colour version



Prism Icon Minimum Clear Space & Size

Minimum clear space
Our Prism icon deserves to stand apart, as an expression of our integrity and commitment.

For maximum impact and legibility, always maintain ample clear space around the Axiata brand icon. This ensures an impression of clarity, strength and simplicity that supports our brand.

For extreme cases, the minimum clear space can be increased to 2X, but the preference should always be 1X.

Minimum size
Minimum Prism icon sizes have been established to maintain optimum legibility and quality in every expression of the Axiata icon.

The recommended sizes are measured by the X-height of half triangle from the prism icon.

X is our standards measurement which is equal to the vertical height of half triangle in the icon.

Minimum clear space
This simple rule is important in preventing the Prism icon from being overcrowded, which would detract from its impact.

5mm

5mm

5mm

5mm

Minimum size
The minimum size of reproduction is shown below. Do not reproduce the Prism icon any smaller than the above sizes as it loses readability.



Prism Icon Colour Policy

Correct use of colour is vital when reproducing the Axiata prism icon.

The examples shown on this page demonstrate how careful control and use of the Prism icon with different backgrounds must be adhered to at all times to ensure accurate and consistent representation of the brand.

The preferred Axiata colour brand signature is the full colour version appearing on a white background and should be used whenever possible.

For the single colour and outline version of the Axiata prism icon, only Axiata blue, Axiata Red, monotone, black and white is allowed. Any secondary colours such as Axiata green, denim and turquoise are not permitted to apply in the Axiata prism icon.

When there is not enough contrast between the background and the logo, always use the outline version of the Axiata brand signature.

The colour of the prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

Full colour version on white background

Full colour version on Axiata Blue

Full colour version on photographic background

Full colour version on light colour background

Full colour version on Axiata Red

Single colour version on white background

Black & white colour version on white background

Single colour version on Axiata Red

Outline version on White background

Monotone version on white background

Monotone version on dark colour background

Outline version on colour background



Prism Icon Usage

When the Axiata Prism icon is being used for sponsorship purposes, always place the brand signature on a background with sufficient contrast.



Do not place the icon on Axiata Red background without white outline

Never reproduce the brand icon in a different colour

Do not place the icon or pointing directly on people’s faces

Never reproduce the icon on a busy textured background that may impair legibility

Never fill the brand icon with a photographic image or texture

Never reproduce the icon with drop shadow effect on any background

Never alter any elements of the brand icon

Do not flip the brand icon

Always place the icon with outline on a background colour with sufficient contrast

Always place the brand icon on light or less busy textured background

Always place the icon with outline on a background colour with sufficient contrast

Always place the icon on less busy photographic background

Always place the icon on a background with sufficient contrast

Outline version on white background

Always place the icon on a background with sufficient contrast

Do not flip the brand icon

02


KEYLINE PRISM


Full Colour Keyline Prism

In representing the next evolution of Axiata, our Prism will be reimagined as a fast forward arrow with the use of our iconic ‘fabric’. This is to symbolise the forward progress and growth triggered by Axiata’s role as a regional digital champion.

The prism can be used in full colour as shown, or as a simple keyline.

Always use the approved electronic identity artwork for reproduction.




03


KEYLINE PRISM
APPLICATION


Keyline Prism Transformation

The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.


Master keyline on white background

• Lines colour — 20% black
• Forward button — 60% transparency

Master keyline on colour background

• Lines colour — 100% white
• Forward button — 60% transparency

Master keyline watermark effect

• Lines colour — 20% black
• Forward button — 60% transparency

Outline version on white background

• Lines colour — 30% black
• Forward button — 60% transparency

Keyline transparent

• Lines colour — 100% white
• Forward button — 60% transparency

Keyline backline removed

• Lines colour — 20% black
• Forward button — 60% transparency



Keyline Prism Colours Usage

In order to create a flexible system for the keyline, only few different variations are available for different applications.

Here are the rules that must be followed:
The full colour version in gradient must be used whenever possible, in all communications, but if applying the keyline on smaller applications, please use the Prism in solid full colour.

The Prism in single colour and monotone versions may be used in one-colour materials.

The Prism in outline version may be used for as design element or special printing effects. (Hot stamping or Embossing)

The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.


Master keyline on white background

Prism in solid full colour

Prism in monotone

Prism in black and white colour

Prism in Single colour

Prism in outline version



Keyline Prism Outline Single-Colour

The keyline Prism should be used in single-colour applications.


Outline Single - colour with transparent forward button

Outline Single - colour for special printing materials ( Hot stamping, embossing or die cut effect )



Keyline Prism
Construction Guide

X is our standard measurement which is equal to the weight 1/3 of triangle in the icon.

The minimum clear space on the end of the forward button should always be 1X.

The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.




Keyline Prism On Visual

Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right for full page advertising layout.

Axiata brand signature to be placed on the top right or bottom right.



The colour of the prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

The diagonal lines emanating away from the Prism should never overlap the main image, as to never disrupt the focus of the visual.



Permitted Keyline
Prism Usage

The keyline Prism must be placed on the bottom right side, but can move to top or bottom position according of the design layout.

Axiata brand signature to be placed on the top right or bottom right.

The diagonal lines emanating away from the Prism should never overlap the main image, as to never disrupt the focus of the visual.

Copyright to the images not obtained. For internal use only.



The colour of the prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

Outline version on visual

Keyline transparent on visual

Keyline backline removed on visual

Master keyline on visual



Keyline Placement on Variation of Sizes

Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right and can be move to top or bottom.

Axiata brand signature to be placed on the top right or bottom right.