Putra Stadium Now Renamed Axiata Arena
Perbadanan Stadium Malaysia partners with Axiata to sponsor the redevelopment project to bring a world-class sports and entertainment venue to the nation
Kuala Lumpur, 16 January 2017 – Leading Asian telecommunications group, Axiata Group Berhad (Axiata) today introduced Axiata Arena, Malaysia’s first corporate named stadium, in partnership with Perbadanan Stadium Malaysia. In a 10-year partnership, Axiata has secured the exclusive sponsorship of Putra Indoor Stadium to jointly work on the redevelopment and modernisation of the national venue.
Through the corporate partnership, Axiata Arena is set to be the crown jewel of KL Sports City, the redevelopment of the Bukit Jalil National Sports Complex, when it reopens in July 2017. Currently undergoing extensive upgrading works, the multi-purpose indoor arena will become a fully integrated and high connectivity world-class venue for sports, entertainment and culture, on par with international destination venues such as the Staples Center in Los Angeles, the O2 Arena in London and the Mercedes Benz Arena in Shanghai.
Officiating the event held today at Axiata Tower, the Minister of Youth and Sports, YB Brigadier General Khairy Jamaluddin said, “The partnership between Axiata and Perbadanan Stadium Malaysia is geared towards benefiting Malaysia in promoting Kuala Lumpur as a regional sports, entertainment and cultural hub, attracting global talent, connecting communities and creating employment opportunities while showcasing the nation’s strong digital assets and infrastructure. Axiata Arena will be a focal point of national and regional attention as we host the SEA Games and the Para Games this year.
“The venue will also be the epicenter of creating a vibrant and active nation, in line with the Transformasi Nasional 50 (TN50) initiative and will support the government’s initiative to create a ‘Sporting Nation’. We thank Axiata’s for its continued support.”
Axiata Arena is a progression of Axiata’s commitment to nation building. In Malaysia and regionally, the Group supports sports and youth development through sponsorship of events and initiatives such as the Celcom Axiata Malaysia Open, the national cricket teams of Sri Lanka and Bangladesh and several talent development programs in Indonesia and Cambodia.
Commenting on the partnership, Tan Sri Jamaludin Ibrahim, President & Group Chief Executive Officer of Axiata said, “We thank the Ministry of Youth and Sports as well as Perbadanan Stadium Malaysia for this opportunity. It is a tremendous honour to be the first company to have an iconic Malaysian arena named after us.
“For Axiata, this partnership meets three objectives for the Group. Firstly, this is yet another step in our commitment to national contribution which follows our other sponsorships such as the Celcom Axiata Malaysian Open and, in the past, the Axiata Cup. In this case, we are able to support the development of a world-class venue in Malaysia, working hand-in-hand with the Ministry of Youth and Sports to drive the Government's initiatives in this area. Secondly, as a leading regional brand, the naming of Axiata Arena will augment our international branding to a worldwide audience especially given the upcoming SEA Games and many more international events to be held there. Lastly, the venue will be the test bed and launchpad for Axiata and Celcom’s latest technologies and digital services with the use of apps and online applications for services, sales and real-time information. Making the arena one of the most digitally advanced sporting and entertainment venues, equal to the very best globally.”
Chief Executive Officer (CEO), Perbadanan Stadium Malaysia, En. Azman Fahmi Osman said: “We are proud to welcome Axiata as the first named partner of KL Sports City. Our shared objective is to upgrade facilities and provide enhancement that will see Axiata Arena on par with other world-leading venues such as the O2 Arena and the Staples Centre. Axiata’s leadership in technology and connectivity will be integral to birthing the first digitalised venue, which will be a point of pride for all Malaysians.”
Dato’ Sri Mohammed Shazalli Ramly, Corporate Executive Vice President and Regional CEO for ASEAN of Axiata added, “As a regional telecoms group, the naming rights will give the Group immense branding and commercial value as local or international events broadcasting from the venue will ensure that the Axiata name is visible. We expect to see successful return on investment in terms of brand affiliation and recognition just as other international conglomerates have benefited from similar naming deals. Beyond the branding reach, this partnership also presents an opportunity for Axiata to leverage and further build its digital services ecosystem, expanding its entertainment offerings such as music, sports and other services with live events and activities at Axiata Arena.”
The Promise of a World-Class Sporting and Entertainment Hub
The sponsorship will facilitate the implementation of new services and innovative technology capabilities to make Axiata Arena Malaysia’s first digitalised arena. The enhanced indoor and outdoor connectivity build-up will allow all digital features to work seamlessly; its own interactive app, facial recognition technology, digital LED scoreboards, signages and advertising boards, as well as interactive games and entertainment, especially from Celcom.
Axiata Arena aims to build a reputation for world-class amenities, facilities and features, as well as a commitment to guest experience that will be second to none. Upgraded facilities will include increased seating capacity, corporate suites, cutting edge sound systems, refreshed lobby and locker rooms, aside from a slew of digital features.
With a new capacity of over 14,425 seats and a maximum field size of 69 X 25 meters, Axiata Arena will have the highest seating capacity of any indoor venue in Malaysia. Seating arrangement and ground surface can be modified for a variety of events including indoor sports such as badminton, gymnastics, martial arts, concerts, conferences and exhibitions.
Axiata Arena will be a key venue for the 29th South East Asian Games and the 9th ASEAN Para Games that will be held in Kuala Lumpur in August 2017 with international music artists already in the pipeline to hold concerts from the fourth quarter this year, along with family friendly events such as Disney On Ice.
About Axiata Group Berhad
As one of the largest Asian telecommunication companies, Axiata today operates in ten countries, servicing almost 300 million subscribers. With a diverse portfolio in mobile network operations, communications infrastructure services and digital services, the Group pieces together the best in connectivity, technology and people in its vision of Advancing Asia.
Axiata has controlling stakes in market leading mobile operators in South East Asia and South Asia. Axiata Group of companies operate under the brand name of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and 'Ncell' in Nepal. Further to this, the Group also holds strategic interests in ‘Idea’ in India and ‘M1’ in Singapore.
‘edotco’, the Group’s infrastructure company, operates in six countries to deliver telecommunications infrastructure services, amassing a portfolio of over 16,000 towers and 12,000 km of fibre. It aims to be one of the top regional tower companies and is committed to responsible and sustainable business operations.
Axiata Digital (AD), its digital services arm, captures the rapid growth in internet-based businesses through its portfolio of 24 digital brands, servicing growing demands in mobile money, mobile adverting, e-commerce, entertainment and education.
As a committed and long-term investor, Axiata provides employment to 25,000 people within its operations. In line with its sustainability goals, the Group actively supports and drives young talent development; disaster response and recovery; as well as green initiatives.