Axiata Appoints Chief Executive Officer for Axiata Business Services and Group Chief Information Security Officer & Group Head of Privacy


Kuala Lumpur, 04 January 2018 – Axiata Group Berhad (Axiata) today announced the appointment of two key positions at its newest subsidiary and at Group level, as part of its transformation into a New Generation Digital Champion.

Asri Hassan Sabri, Axiata’s Group Chief Business Operations Officer since January 2016 has been appointed as Chief Executive Officer of Axiata Business Services Sdn. Bhd. Operating under the brand Xpand, this new entity is tasked to drive the Group’s enterprise and Internet of Things (IoT) business across all of Axiata’s footprint in ASEAN and South Asia. The subsidiary was established in 2017 as a new area of focus for the Group, one which is earmarked to achieve double-digit growth and holds great promise as a multi-billion dollar addressable market within the next few years. Asri’s appointment is effective 1 January 2018.

Asri has almost 30 years of experience in various management, consulting and entrepreneur engagements in the IT and telecom industries. Prior to joining Axiata, he was a strategic partner with Provident Capital Partners, an established South Asia private equity company. Asri was also the former Country President for Motorola Malaysia, a position he held from 2006 till 2008. Besides Motorola, Asri has also held senior management and regional positions with other multinational corporations (MNCs) including Nokia.

With the growing importance of information security and Axiata’s continued focus and commitment to improving cyber security capabilities, Abid Abdul Adam has been newly appointed as Group Chief Information Security Officer. Abid will also assume the position of Group Head of Privacy given the increasingly critical nature of data privacy and protection.

Abid joins the Group from South Africa where he was the Chief Information Security Officer and Deputy Information Protection Officer for a leading financial services organization and brings over 15 years of experience in developing, implementing, and leading an Information security and technology risk management function. Abid has led large scale cyber security transformation programs for leading international organisations that span across multiple countries and continents in the field of data protection and information security.

Tan Sri Jamaludin Ibrahim, President & Group Chief Executive Officer of Axiata said, “These appointments are in line with our aspirations to build a leading digital company, beyond our core mobile business. Asri’s role as CEO of Axiata Business Solutions is to scale up this addressable area of growth in the enterprise and IoT space and to ensure that Group aggressively capitalises on the opportunities in the ASEAN and South Asia market, to eventually bring a significant uplift in revenue.

“As the telecommunication industry is evolving at a rapid rate, we are also placing significant importance and operationally strengthening the two areas that impact our business; IT security and data protection. Abid’s two led functions work in tandem to help us to achieve cyber resilience and data privacy across the Group.”





About Axiata
As one of the largest Asian telecommunications companies, Axiata today operates in ten countries, servicing over 320 million subscribers. With a diverse portfolio in mobile network operations, communications infrastructure services and digital services, the Group pieces together the best in innovation, connectivity, and talent in its vision of Advancing Asia.

Axiata has controlling stakes in market leading mobile operators in South East Asia and South Asia. Axiata Group of companies operate under the brand name of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and 'Ncell' in Nepal. Further to this, the Group also holds strategic interests in ‘Idea’ in India and ‘M1’ in Singapore.

edotco, the Group’s integrated infrastructure services company, operates in six countries to deliver telecommunications infrastructure services, operating a portfolio of over 25,000 towers (operated and managed) across 5 countries. It aims to be one of the top regional telecommunications tower companies and is committed to responsible and sustainable business operations.

Axiata Digital (“AD”), its digital services arm, captures the rapid growth in internet-based businesses through its portfolio of 24 digital brands, servicing growing demands in mobile money, mobile advertising, e-commerce, entertainment and education.

As a committed and long-term investor, Axiata provides employment to 25,000 people within its operations. In line with its sustainability goals, the Group actively supports and drives young talent development; disaster response and recovery; as well as green initiatives.