Axiata Group Berhad's President and GCEO Honoured with the BrandLaureate CEO of the Year Award


Kuala Lumpur 24th March 2011, Axiata Group Berhad (Axiata) continues to gain momentum in the industry as it received another prestigious award with the BrandLaureate CEO of the Year Award 2010-2011 by the Asia Pacific Brands Foundation (APBF). The award acknowledges the strength of Axiata's regional branding under the guidance of its President and Group CEO Jamaludin Ibrahim.

Dato' Sri Jamaludin Ibrahim has been instrumental in steering the group through difficult macro-economic conditions as well as hyper competition. From 2008 to 2010, Axiata's revenue grew by about 40% and profits almost quadrupled. As at February 2011, its market capitalisation is more than RM41 Billion which makes it among the 10 largest public listed companies in Malaysia, and among the largest telecommunications company in South Asia. By the end of 2010, Axiata's total subscriber base expanded to 160 million, up 80% from 2008, making the Group one of the largest telcos in the region.

Dato' Sri Jamaludin Ibrahim, President and Chief Executive Officer of Axiata said, "I am greatly honoured by the award and would like to thank the BrandLaureate for the recognition. The award reflects not only the great work done by the marketing team but also by all our employees who believe and execute the brand proposition. Therefore it is really a collective victory to be fully shared with all employees. We look forward to continuing our great work in 2011".

Dr KK Johan, President of The Brand Laureate said, "The ABF is pleased to confer the BrandLaureate-CEO of the Year 2010-2011 to Dato' Sri Jamaludin Ibrahim for his business acumen and leadership qualities in developing Axiata into an international brand and a brand leader in the Malaysian telecommunication industry. As a key player in the telco industry, Axiata has contributed significantly to the country's economy and helped promote the country's brand image".


About Axiata

Axiata is one of the largest Asian telecommunication companies, focused on high growth low penetration emerging markets. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore and Iran. India and Indonesia are amongst the fastest growing markets in the world. In addition, the Malaysian-grown holding company has a stake in mobile telecommunication operations in Thailand.

The Group's mobile subsidiaries and associates operate under the brand name 'Celcom' in Malaysia, 'XL' in Indonesia, 'Dialog' in Sri Lanka, 'Robi' in Bangladesh, 'HELLO' in Cambodia, 'Idea' in India, 'M1' in Singapore and 'MTCE' in Iran (Esfahan).

The Group's, including its subsidiaries and associates, has over 160 million mobile subscribers in Asia. The Group revenue for 2010 was RM15.3 billion. The Group provides employment to over 25,000 people across Asia. Axiata's vision is to be a regional champion by 2015 by piecing together the best throughout the region in connectivity, technology and talent, uniting them towards a single goal: Advancing Asia.

Axiata was awarded the Frost & Sullivan 2009 and 2010 Asia Pacific ICT Award for Best Telecom Group and the Telecom Asia Best Regional Mobile Group 2010 for its operations in multiple Asian markets.