Axiata Joins GSMA Global efforts in Support of 1Goal


KUALA LUMPUR, Wednesday June 2 2010 - Axiata Group Berhad (Axiata), along with its subsidiaries in Malaysia, Indonesia, Sri Lanka,Bangladesh as well as its associate in Singapore, lends its support to the GSM Association (GSMA)'s 1GOAL: Education for All mobile campaign, the world's largest cause-related campaign ever undertaken. 1GOAL is a GSMA initiative to ensure that every child in the world has the opportunity to go to school by 2015. Today, 72 million children in the world are denied that chance, and do not have access to basic primary education. The campaign provides the platform for millions of citizens globally, to show their support for 1GOAL.

Operators from across the mobile world have joined forces with global football stars, the football world and FIFA, along with educational champions, charities and campaigners to support 1GOAL – a legacy of the FIFA Football World Cup 2010™ - to give all children in the world the chance in life an education brings.

Serving more than 1 billion mobile users, these operators will deliver an international mobile communications campaign of unprecedented reach that combines the platform of the world's biggest sporting occasion with the world's largest medium, to harness public support for 1GOAL.

In Malaysia, Axiata's subsidiary Celcom Axiata Berhad (Celcom) will launch an SMS campaign from 7 to 10 June to all Celcom customers. To show their support Celcom customers need only to reply ‘YES' to a simple free text. Signups from the 1GOAL mobile campaign will be presented as a petition to world leaders at an education summit later this year urging both developing and developed countries to provide further funding for education. Axiata has also done its part via our website at https://axiata.com/.

Across the region, the Axiata Group has also shown similar support. In Sri Lanka, Dialog Telekom Plc (Dialog) has already launched its campaign on June 1 utilising both its mobile and web platforms. Both PT XL Axiata Tbk (XL) in Indonesia and Axiata (Bangladesh) Limited (Robi) will launch its SMS campaigns this week whilst in Singapore, M1 Limited (M1) will be launching on June 7.

Dato' Sri Jamaludin Ibrahim, President and Group Chief Executive Officer of Axiata said “Axiata Group is excited about being part of this significant global mobile voice to raise public awareness on education towards realising the Millennium Development Goals (MDGs). A child's right to education is an ideal we hold very dear across the Axiata Group. We strongly believe that it is the key to unlocking a child's true potential, and gives his or her aspirations a fighting chance to create a better, brighter future for themselves and for their nations. The power of mobile communications is the perfect conduit to raise further awareness for this worthy cause. For these reasons, we firmly support the 1GOAL: Education for All Mobile Campaign”.


About Axiata


Axiata is one of the largest Asian telecommunication companies, focused on high growth low penetration emerging markets. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore and Iran. India and Indonesia are amongst the fastest growing markets in the world. In addition, the Malaysian-grown holding company has stakes in non-mobile telecommunication operations in Thailand and Pakistan. The Group's mobile subsidiaries and associates operate under the brand name ‘Celcom' in Malaysia, ‘XL' in Indonesia, ‘Dialog' in Sri Lanka, ‘Robi' in Bangladesh, ‘HELLO' in Cambodia, ‘Idea' in India, ‘M1' in Singapore and ‘MTCE' in Iran (Esfahan). The Group's, including its subsidiaries and associates, has over 130 million mobile subscribers in Asia. The Group revenue for 2009 was RM13.1 billion. The Group provides employment to over 25,000 people across Asia. Axiata's vision is to be a regional champion by 2015 by piecing together the best throughout the region in connectivity, technology and people, uniting them towards a single goal: Advancing Asia. Axiata was awarded the Frost & Sullivan 2009 Asia Pacific ICT Award for Best Telecom Group and most recently the Best Regional Mobile Group 2010 for its operations in multiple Asian markets by Telecom Asia.

About GSMA

The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.
It also produces the premier industry events including Mobile World Congress in Barcelona and Mobile Asia Congress Please help support 1Goal (http://www.join1goal.org/)