Axiata Leads Group Wide Effort to Help Earthquake Victims in Padang, Sumatra


KUALA LUMPUR, Wednesday October 7 2009 - Axiata Group Berhad has spearheaded group wide relief efforts via its subsidiaries in Malaysia, Singapore and Indonesia, to help those affected by the devastating earthquake in Sumatra last Wednesday. Efforts include a donation by Axiata Group and a coordinated group wide SMS campaign in Malaysia, Singapore and Indonesia.

Dato' Sri Jamaludin Ibrahim, President and Group Chief Executive Officer of Axiata said “Our thoughts are with the people in Padang who have seen such devastation, losing homes and loved ones. Our efforts are just a small contribution as caring corporate citizens to the huge amount of work that needs to be done to rehabilitate survivors. We have had a long history in Indonesia, with our operations in PT Excelcomindo Pratama Tbk (XL), and we are committed to help our neighbour in this their time of need”

In Malaysia Axiata is collaborating with Media Prima and its Tabung Bencana NSTP-Media Prima Fund. Axiata Group has donated RM200, 000 towards the fund for earthquake victims in Padang, Sumatra. Axiata's Subsidiary Celcom is also driving an immediate SMS donation drive to create awareness and humanitarian involvement within its customer base of over 9 million.

In Indonesia Axiata's subsidiary XL, has been at the forefront of relief efforts in Sumatra from the offset, providing free phone access and XL services in the afflicted areas as well as free SMSs for customers of West Sumatra. XL's network continues to be safeguarded so that it can continue to serve its subscribers and society in general. Alongside this XL has started an SMS campaign to raise funds for the victims. Concurrently in Singapore, Axiata's affiliate M1 has also launched an SMS drive for Padang relief efforts.

To make an SMS donation Celcom's Postpaid and Prepaid customers need to simply typeDERMA and send it to21999. Each SMS is worth RM1, and 100% of the proceeds will go to the Tabung Bencana NSTP collection. The donation drive will last for one month, beginning from 7 October 2009 to 7 November 2009. Celcom will also be launching a separate initiative, throughCelcom Sukses, its prepaid segment for Indonesian citizens and workers residing in Malaysia, details of which will be announced later.

"We believe in giving whatever help we can, to those in dire need and in suffering," said YBhg. Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom (Malaysia) Berhad. "Providing telecommunication services is what Celcom does best. We hope to ease the burden of those facing this tragedy in some small way, by utilizing all of our network and communication resources. Through this donation drive we will be bringing people together, to better aid our neighboring country," he continued.

“As an Asian company we feel a big responsibility to our close neighbour. We need to go all out to create awareness about the fund to raise as much money as possible to help those affected by the earthquake. We urge the public here and elsewhere in South-East Asia to step up and help the people of Padang,” Dato' Sri Jamaludin concluded.


About Axiata


Axiata is one of the largest Asian telecommunication companies, focused in high growth low penetration emerging markets. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore and Iran. India and Indonesia are amongst the fastest growing markets in the world. In addition, the Malaysian grown holding company has stakes in non mobile telecommunication operations in Thailand and Pakistan.

The Group's mobile subsidiaries and associates operate under the brand name ‘Celcom' in Malaysia, ‘XL' in Indonesia, ‘Dialog' in Sri Lanka, ‘AKTEL' in Bangladesh, ‘HELLO' in Cambodia and ‘Idea' in India, ‘M1' in Singapore and ‘MTCE' in Iran (Esfahan).

As of December 2008, The Group's, including its subsidiaries and associates, has over 90 million mobile subscribers in Asia. The Group revenue for 2008 was RM11.3 billion. The Group provides employment to over 25,000 people across Asia. Axiata's vision is to be a regional champion by 2015 by piecing together the best throughout the region in connectivity, technology and people, uniting them towards a single goal: Advancing Asia.

Axiata was awarded the Frost & Sullivan 2009 Asia Pacific ICT Award for Best Telecom Group.

About Celcom (Malaysia) Berhad

Celcom (Malaysia) Berhad is now the country's most experienced and premier mobile cellular telecommunications company with over 9 million customers. It currently has the widest network coverage covering 98% of the populated areas in the country. It was the first to launch 3G services in Malaysia and has the widest 2G, 3G and 3.5G coverage in the country. Celcom was also recently awarded the Mobile Service Provider of the Year and the much coveted Service Provider of the Year at the 2009 Frost & Sullivan Malaysian Telecom Awards.

Celcom offers international roaming service in 141 countries and over 380 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 013, 019 and 0148 access codes. Celcom is an Axiata Company. For more information on Celcom, log on to http://www.celcom.com.my

About XL

XL is one of the major cellular providers in Indonesia. XL owns an extensive fiber optic backbone network. Started its commercial operations in October 1996, XL's business consists of Consumer Solutions as triple band (900/1800/1900) cellular network and service provider and Business Solutions as corporate service provider. On 21 September 2006, XL launched XL 3G, the first fastest and widest cellular telecommunication services based on 3G technology. XL majority owned by Axiata Group Berhad through Indocel Holding Sdn Bhd (83,8%) and Emirates Telecommunications Corporation (Etisalat) through Etisalat International Indonesia Ltd (16%), and public (0,2%). As part of Axiata Group with Aktel (Bangladesh), HELLO (Cambodia), Idea (India), MTCE (Iran), Celcom (Malaysia), Multinet (Pakistan), M1 (Singapore), Samart (Thailand) and Dialog (Sri Lanka), towards advancing Asia.

About M1

M1, Singapore's most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg