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TM International Extends Value to Customers with Cheapest Data Roaming Services across Six Countries in the Region

2009-02-19

KUALA LUMPUR, Thursday, February 19, 2009 - TM International Berhad's (TMI), subsidiaries and affiliate, has launched an initiative to enhance customers' data roaming experience by offering an innovative daily unlimited data roaming plan. The service, the first ever for Malaysian consumers, is currently the cheapest in the region offering a daily “capped rate” where travellers can use internet and data browsing service, without worrying about escalating call charges when roaming within TMI's network of mobile operators in Malaysia, Singapore, Indonesia, Sri Lanka, Bangladesh and Cambodia.

The service is intended to cater to the increasing demand of internet usage amongst customers who, as of the end of 2008, amounted to nearly 500,000 active roamers across TMI's six OpCos, namely Celcom, XL, Dialog, M1, Aktel and Hello. The initial Daily Unlimited Data Roaming Plan will be offered to postpaid customers. Furthermore, for a promotional period, the service does not require advance daily subscription, customers who use below the cap will only be billed for actual usage, providing the best value proposition for both low-usage and high-usage customers.

Azwan Khan, TMI's Group Chief Strategy Officer commented, “As data roaming gains momentum, TMI is taking the opportunity to extend further value to our users. Research has shown that internet access is a growing priority demanded by consumers and so we are aiming to cater to their needs by offering cost-effective, convenient and unlimited data-roaming services. We recognize that many of our broadband customers travel and need cost-effective connectivity when overseas. However, the high price of using data services whilst roaming has proven cost prohibitive for many customers, who opt to use hotel broadband services as a cheaper alternative. As such, we have carefully designed this offering to be both cheaper and superior in providing full mobility”.

Since the demerger, TMI has been focused on driving superior performance and market growth, leveraging on its global strength to increase competitiveness. With the promotion TMI is expecting a positive increase in data roaming usage.

Dato' Sri Jamaludin Ibrahim, President and Group Chief Executive Officer of TMI said “This proposition is a significant part of our strategy to develop group initiatives that harness synergies across OpCos. In this instance, we have translated the operational savings that we've achieved through our cross-border synergies around the region into value-add for our consumers, offering the most competitive rates in the region. With this new initiative, customers can look forward to even better services from our various OpCos, going a long way towards unlocking the future potential of TMI,”

For further information on the Daily Unlimited Data Roaming Plan, please visit http://www.tmigroup.com under highlights.

Additional details on the Opcos are available as follows:
• For Celcom (Malaysia), log on to http://www.celcom.com.my under promotions
• For XL (Indonesia), log on to http://www.xl.co.id (available 20 Feb)
• For Dialog (Sri Lanka), log on to http://www.dialog.lk/en/mobile/services/roaming/promotions/index.html
• For M1 (Singapore), log on to http://www.m1.com.sg under promotions
• For Aktel (Bangladesh), log on to is http://www.aktel.com./?module=125
• For Hello (Cambodia), log on to http://www.hello.com.kh/campaignactive.php?page=Promotion&promoti postpaid

About TMI

TMI is one of the largest Asian telecommunication companies, focused in high growth low penetration emerging markets. TMI has a controlling interest in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India and Singapore. India and Indonesia are some of the fastest growing markets in the world. In addition, the Malaysian grown holding company has assets in telecommunication operations in Thailand, Pakistan and Iran.

The Group's mobile subsidiaries and associates operate under the brand name ‘Celcom' in Malaysia, ‘XL' in Indonesia, ‘Dialog' in Sri Lanka, ‘AKTEL' in Bangladesh, ‘HELLO' in Cambodia, ‘Idea' and ‘Spice' in India, ‘M1' in Singapore and ‘MTCE' in Iran (Esfahan).
As of September 2008, The Group's, including its subsidiaries and associates, has about 80 million mobile subscribers in Asia. The Group revenue (Proforma) for 2008 was USD 2.6 billion. The Group provides employment to over 20,000 people across Asia. TMI's vision is to be a regional champion by 2015, in terms of market capitalization, revenue and profits, with world class talent and processes.

Upon its de-merger from TM in April 2008, TMI became an independent entity and simultaneously listed on the Malaysian stock exchange. TMI is among the largest publiclisted companies in Malaysia. Similarly, all of its listed subsidiaries are amongst the largest in their respective countries.