Axiata Digital’s mission remains to enhance Axiata’s core business revenue by creating new sources of value and contributing to the longterm upside creation through partnerships and acquisitions in the digital ecosystem.
Through Axiata Digital, we have expanded our portfolio of services to cater to online customers via connected devices and our digital strategy has managed to capture an increased share of customer wallet and reach beyond Axiata’s traditional mobile services of approximately 320 million mobile subscribers.
Axiata Digital is in a unique position to leverage on the Group’s strength as a leading regional telecommunications operator, by building on existing customer relationships within our eight mobile markets, which now includes Nepal through the acquisition of Ncell in 2016. It is also able to capitalise on the physical distribution networks of Axiata and partner stores in most of our markets of operation, allowing customers and digital businesses alike to have physical points of contact.
As the Group enters into its third phase of growth which focuses on being a New Generation Digital Champion, Axiata Digital supports Axiata’s growth agenda through the following value capturing initiatives:
- Driving synergies across the portfolio of investee companies and related Operating Companies (OpCos) through the use of relevant services and joint marketing activities
- Creating value by churn reduction, increased data usage and insights into user behavior that can be leveraged by mobile operations
- Attracting new strategic and financial investors to contribute to the growth of the investee companies
The learnings, experience and data acquired from incubating and launching new businesses have assisted Axiata Digital in developing new business models to address prevailing market challenges of hypercompetition, disruptive technologies and new trends. As at end 2016, Axiata Digital has focused its investments in seven key business verticals namely Digital Advertising, Digital Marketplaces, Digital Financial Services, Digital Entertainment and Education, Internet of Things (IoT) and Over- The-Top (OTT) Enablement Platforms. We have 29 digital businesses across these verticals, with three subsidiaries and seven joint ventures, and serve 32 million customers.