Axiata Digital’s mission is to enhance the Group’s core business revenue by creating new sources of value and contributing to the long term upside creation through partnership and acquisitions in the digital ecosystem.
Through Axiata Digital, we have expanded our portfolio of services to cater to online customers on smartphones, tablets and fixed Internet, capturing increased share of customer wallet and reach beyond Axiata’s traditional mobile services of almost 300 million mobile subscriber base.
Axiata Digital is in a unique position to leverage on the Group’s strength as a leading regional telecommunications operator, by building on existing customer relationships within our seven mobile markets. It is also able to capitalise on the physical presence of Axiata stores in most of our markets of operation, making it more than a Virtual RAN, with customers having a physical point of contact, contributing towards its credibility in the market.
As the Group enter into its third phase of growth which focuses on being a New Generation Digital Company, Axiata Digital plays a key contributing role in the following areas:
- Providing revenue uplift from Digital and OTT adjacencies to increase customer engagement within the core mobile business
- Supplementing the core with value creation opportunities by unlocking assets within the core
- Transforming the core to an OTT/Internet of Things (IoT) ready business
- Building and expanding digital skills, mindset and capabilities across Axiata
As at end 2015, Axiata Digital has focused investments in five key business verticals namely Digital Advertising, eCommerce/Marketplaces, Mobile Money, Digital Entertainment and Education, Disruptor Models and OTT Enablement Platforms.
By the end of 2015, it has 24 digital businesses, generating revenues and contributing to the Group.
As at end 2015, there were 15 million customers using Axiata Digital products or services, of which 30% are new customers to Axiata. Two of its e-commerce businesses, Elevenia and 11Street, generated a Gross Merchandise Value (GMV) of USD126.6 million for 2015.
Since its inception, Axiata Digital has grown in strength into the thriving digital business entity it is today with almost a thousand employees across all our markets.