PT XL Axiata Tbk is one of Indonesia’s leading telecommunications service providers. XL offers an array of innovative products and services ranging from voice, SMS and Value Added Services (VAS) to mobile data covering more than 90% of the population throughout Indonesia. XL continues to innovate and is transforming itself into a leading mobile data provider, serving the burgeoning demand for data amongst Indonesians.
PT XL Axiata Tbk
Southeast Asia’s largest economy, Indonesia has charted impressive economic growth post the Asian financial crisis of the late 1990s. Gross national income per capita has risen steadily resulting in a quickly emerging middle-class in the fourth most populous country in the world. The country has made enormous gains in poverty reduction, having reduced the poverty rate by more than half since 1999.
Growing affluence translated into strong mobile growth rate over the past ten years although the rate has started to moderate. Increasing pressure from competitors in the market coupled with market maturity has prompted the growth of VAS as an important revenue source for mobile telecommunications players.