01


PRINT


Print Ad

Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right for full page advertising layout.

There should not be more than one keyline Prism on one page.

The Opcos brand signatures become greyscale in a corporate communication that promotes Axiata to customers.


Vertical Print Ad (Option 1)

Vertical Print Ad (Option 2)

Horizontal Print Ad (Option 1)

Horizontal Print Ad (Option 2)



Bunting

Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right and can be moved to top or bottom.

Axiata brand signature to be placed on the top right.



The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.




Banner

Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right.

Axiata brand signature to be placed on the bottom right.



02


OUT OF HOME


Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right of the full advertising layout.

The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.



03


DIGITAL


Electronic Direct Mail (EDM)

To express a unified, compelling brand identity, communication via EDMs should remain as impactful and cohesive as any other channels.

EDMs created should adhere to these guidelines to maintain brand continuity and consistencies.

  • The full-coloured keyline Prism must always be placed on the top left corner of the EDM design template. However, the Axiata logo will always remain on the top right corner in all of its communications.
  • Both these logos should adhere to the x-height clear space requirements and placed at the least busy portion with appropriate contrast of the background for visibility.
  • Headline copy must always start after the margin in line with the keyline Prism. (Please refer to the examples given for visual guidance.)


Visually-driven design

Equal balance in text & visuals

Text-heavy design




Online Display Ads

The Axiata brand should remain visible and consistent throughout the entire online journey from one piece of collateral to another for brand continuity.




Logo Adaptation

The minimum size requirement is based on the width of the keyline Prism and corporate logo. It should be no smaller than 40 pixels in 72dpi RGB colour mode.

Please refer to the visual guidance below.


The minimum width is 40 pixels for screen applications.




Static & Animated Display Ads

As a general rule of thumb, it is best to adhere to these key guidelines when creating digital display ads:

  • When incorporating images in digital display ads, always use the 60/40 ratio – 60% visuals over 40% background and vice versa depending on the banner size.
  • The Axiata primary and/or secondary palette should be used as background colours in any case if no images are applied.
  • The full-coloured Axiata corporate logo must always be utilised in all digital collaterals. However, the full-coloured or outlined version of the keyline Prism may be utilised.
  • Headline and body copy in any of these digital collaterals should be within a 40-character count (with spaces) limitation for legibility.



Static Display Ads

Animated Display Ads



Adaptation on Social Media

Social media plays an important role for the Axiata brand.

The following examples show how the full-coloured Axiata logo & keyline Prism are configured with the brand’s colour palette when utilised on social media.

In any case if no images are applied, the Axiata primary and/or secondary palette should be used as background colours.


Facebook Cover Photo

Desktop

Mobile


Facebook Postings

Photography


Illustrations


Text only visuals



Adaptation on Infographics

When it comes to infographics, please utilise icons and illustrations with minimal text as part of its visual communication. It is also essential to incorporate the Axiata logo & keyline Prism in a clear and simple manner to avoid visual clutter.






Adaptation on Busy Backgrounds

If placing the logo over a busy photograph or illustration, it is best to use the least busy portion of the image. The logo placement needs to sit on appropriate contrast with the background to preserve the integrity and visual impact of the Axiata brand.



Call to Action Buttons (CTAs)


04


VIDEO: START & END FRAMES


Video End Frame

Brand Films (TVC & OOH Videos)

It is essential that the Axiata brand identity remains present in all our communications. Here, we’ll demonstrate how the brand logo and animation are utilised.

  • Always use the corporate identity logo with the full coloured version in gradient as a sign-off for any TVC and/or OOH video content.
  • The animation on how the Axiata brand logo appears/ disappears cannot be changed or tempered with in any case.
  • Hold the frame for legibility and brand visibility.



Digital Videos

Any form of video content that sits on the digital sphere would require a start or end frame with the Axiata brand identity as part of its communications.




Start Frame (Intro)

For an introduction frame, utilise the full coloured keyline Prism animation. If required, text may be added onto the frame at the lower right section.



OR


End Frame (Outro)

As a brand sign-off, utilise the keyline Prism transitioning into the brand’s corporate identity version animation to end the frame. Here, additional text cannot be added in any case.