Our name card layout is clear and simple, printed on a white background.
The person’s information should always remain on the front side of the name card alongside the brand’s corporate logo in full colour and an outline version of the keyline Prism.
On the back, the logos of the brand’s operating companies are placed at the bottom of the name card in two rows with enough clear space. The full-coloured keyline Prism is used here.
Name card (front)
Name card (back)
Our letterhead has been designed to give a professional and clean look to all our written communications.
To ensure the Axiata brand identity remains present, the brand’s corporate logo is placed on the top right corner. In addition, the keyline Prism logo and contact information are placed at the bottom centre of the letterhead template.
It is advised not to alter the positioning, font size and type. The letterhead design should remain as shown in template when used.
For a consistent visual identity, the brand’s corporate logo is placed on the bottom right of the envelope. The full-coloured keyline Prism is utilised playing a key role in the overall design.
The reverse side should carry the following details: Company name, address, contact details, and web address.
Our PowerPoint presentation templates have been designed with two distinctive cover options to allow more flexibility when creating presentations.
The brand logo, colours, and font types are already in place, ready for application. However, these templates cannot be changed or altered in any way.
On email signatures, the designation title and department descriptors are presented under the person’s first and last names in a clear and concise manner.
This is followed by the person’s contact details and Axiata’s web address, carefully placed in a new line with an appropriate amount of spacing. The required font type, size, and colour must be followed in all email signatures.
For visual identity and recognition, the Axiata brand logo and keyline Prism are placed on the left.
On media release forms, the brand’s corporate logo in full colour is placed at the top right corner with enough clear space from the paper edge. In addition, a watermark effect of the full-coloured keyline Prism is utilised at the bottom of the page.
As a general rule, always use approved master templates and never adjust colours, sizes, and positions of any elements.
Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right for full page advertising layout.
There should not be more than one keyline Prism on one page.
The Opcos brand signatures become greyscale in a corporate communication that promotes Axiata to customers.
Vertical Print Ad (Option 1)
Vertical Print Ad (Option 2)
Horizontal Print Ad (Option 1)
Horizontal Print Ad (Option 2)
Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right and can be moved to top or bottom.
Axiata brand signature to be placed on the top right.
Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right.
Axiata brand signature to be placed on the bottom right.
Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right of the full advertising layout.
The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.
To express a unified, compelling brand identity, communication via EDMs should remain as impactful and cohesive as any other channels.
EDMs created should adhere to these guidelines to maintain brand continuity and consistencies.
Equal balance in text & visuals
The Axiata brand should remain visible and consistent throughout the entire online journey from one piece of collateral to another for brand continuity.
The minimum size requirement is based on the width of the keyline Prism and corporate logo. It should be no smaller than 40 pixels in 72dpi RGB colour mode.
Please refer to the visual guidance below.
The minimum width is 40 pixels for screen applications.
As a general rule of thumb, it is best to adhere to these key guidelines when creating digital display ads:
Static Display Ads
Animated Display Ads
Social media plays an important role for the Axiata brand.
The following examples show how the full-coloured Axiata logo & keyline Prism are configured with the brand’s colour palette when utilised on social media.
In any case if no images are applied, the Axiata primary and/or secondary palette should be used as background colours.
Facebook Cover Photo
Text only visuals
When it comes to infographics, please utilise icons and illustrations with minimal text as part of its visual communication. It is also essential to incorporate the Axiata logo & keyline Prism in a clear and simple manner to avoid visual clutter.
If placing the logo over a busy photograph or illustration, it is best to use the least busy portion of the image. The logo placement needs to sit on appropriate contrast with the background to preserve the integrity and visual impact of the Axiata brand.
Video End Frame
It is essential that the Axiata brand identity remains present in all our communications. Here, we’ll demonstrate how the brand logo and animation are utilised.
Any form of video content that sits on the digital sphere would require a start or end frame with the Axiata brand identity as part of its communications.